Ambiguity is a tough problem for a search engine. You generally search with a clear intent in mind but, without context, the phrase you enter may have a very different meaning to someone else. For example, if you were to type “CSI” odds are you’re interested in the TV show. But, if you live in Twin Falls, you may, instead, be looking for the College of Southern Idaho. When we think about ambiguity at Bing, understanding what your...
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